The vast majority of website owners spend money on building a great website and then leaving it to fend for itself. Big mistake. Neglect, however, is common. Even with big companies with strong branding. You'd be surprised.
All the more reason to optimise your own site. There is no reason why you can't compete for those top spots in the search results. There is even every chance you can get there.
Over time, links can break, plugins are depracated, and errors can unfurl without any real visibile evidence in the browser. Your website may still operate, but the devil is in the detail; the more flaws you carry within your site, the less able you appear as a website owner. To Google that means everything, and their algorithm quite simply pushes you down the page.
The other side of the coin is with your content and website structure. Again, less visible to the untrained eye, but a poort internal linking regime, or a keyword strategy targeting too broadly or lacking consideration for user intent, and your site will not be featured in the places you want it to be.
It's quite simple; to rank in competitive search results you must take care of your website; a high performing website relies equally upon sound technical website health, effective website structure and targeted content, and a healthy and relevant backlink profile.
Page Speed
Canonicals
Responsiveness
Crawlability
Duplicate content
Hidden errors
Backlink profile
Page titles
Relevancy
Keywords
Internal linking
Structured Data
Understand the what, why and how
Content opportunities
Keyword opportunities
Negative signals
Priority fixes
Fear not, it's never too late to start!
Begin with a thoroughly detailed audit of your website to identify issues (and strengths!) and to also highlight valuable content improvements and keyword opportunities.
Let us help you down the path of climbing the search results towards page one by starting with a detailed SEO website audit of your website to provide valuable advice on what you should fix, what you should try and rank for, and how.
Optimise and improve your digital experience and website performance with our portfolio of Digital Marketing and SEO services.
Fill in the form and let us know your website domain and contact details. We will contact you back as soon as possible to discuss your plans and problems.
Call now : 020 7454 2602
