Society hungrily consumes content at all times of the day; from news articles to videos and podcasts, box sets, reports, studies, YouTube instructions, social media updates, meme's....the list goes on. There's an exponential volume of content being posted to the internet every hour of every day and it's easy to get lost amongst all the noise.
The point is, your content had better be good, and you need people to find it...or what's the point?
To help you achieve your objectives, maybe it's time to engage with a specialist? Speak to me about my Content and Copywriting Services as I can help you rank, convert and engage.
There are many misconceptions with regards to what Google wants, and even to this day websites are founded upon volumes of waffle. Pages quickly thrown together by cheap off shore writers with the purpose of filling digital real estate. Blog posts about nothing more purposeful than the websites they were copied from.
You know what? Google got wise and thankfully this practice is dying. Google's ranking algorithms are more advanced than ever before; their ability to read and interpret like a human is becoming both reassuringly (and terrifyingly) effective. This means you need to create content that matters; content that is targeted, optimised, and with purpose. We're now at the point where Google have become so good at interpreting website content that the high ranking sites for a given search have already been deemed to be the best source of information for that search. Therefore the only way to rank is to focus on presenting users with a better version of that and it's our job as content marketers to help you deliver that content right when it's needed.
This is where my Content and Copywriting Services come in to play.
Topical research
Competitor landscape
Keyword research
Content calendar
Traffic opportunities
Topical coverage
Short form blogs
Long form articles
10x content (2500 words+)
Content for PR
Layout
Graphics
Images
Funnel
User experience
It may be a case of just re-targeting for different keywords. Often a company will pay for an "SEO Audit" and be provided a long list of keywords that they know little about implementing. The biggest misadventure with SEO is in trying to rank an entire website for one highly competitive, commercial key phrase. You will fail.
If you've not developed a content or SEO strategy then maybe now is the time. By establishing head terms for landing pages, you are free to target longtail key phrases within your blogs and it's therefore no great task to retro-edit your content around these new keywords.
Perhaps you're sat on an endless blog of posts that don't get any traffic, so it may be a case of purging an entire chapter of resource and repurposing what's left. These answers are generally hidden and you'll find these answers through audit, and armed with the results and the right metrics and targeting you can effectively overhaul your website for the better.
Content Marketing forms a core part of our SEO Services offering. We are experts in designing, targeting, creating and publishing content that is wholly effective. By starting with a thorough content audit of your website to help identify problems with structure, depth and relevancy we can ensure that both existing and new content conforms to a wider strategy and achieves the results you seek.
Optimise and improve your digital experience and website performance with our portfolio of Digital Marketing and SEO services.
Fill in the form and let us know your website domain and contact details. We will contact you back as soon as possible to discuss your plans and problems.
Call now : 020 7454 2602
